We like this brand a lot – they make high-quality organic products based on their expertise and production facilities. Plus the attractive price. We believe it’s the best product line within its price range.
Since the Russian core idea of the “local producer”, is far less effective in Kazakhstan, we’ve decided to communicate on the platform of “natural source of beauty” (which is, in fact, the core feature of the product).
Nettle double power – a new formula for a popular product.
Key visual, ad materials and retail equipment design to make the product stand out.
Store branding and outdoor ads with non-standard elements.
Pure Line

Key visual for product launch

Illuminated billboards

Set of materials based on the key visual

There was also a set of product images in this campaign

Standard city lightboxes outdoor placement

We also used non-standard elements

A figure light frame with leaves is set on top of the basic frame

A contoured light frame with leaves is illuminated at night
Also to support the retail, we’ve designed a set of in-store materials.
2015

Double power on nettle

Key visual adaptations

Product shelf-frame

Double power on nettle