We like this brand a lot – they make high-quality organic products based on their expertise and production facilities. Plus the attractive price. We believe it’s the best product line within its price range.

Since the Russian core idea of the “local producer”, is far less effective in Kazakhstan, we’ve decided to communicate on the platform of “natural source of beauty” (which is, in fact, the core feature of the product).

 

Nettle double power – a new formula for a popular product.

Key visual, ad materials and retail equipment design to make the product stand out.

Store branding and outdoor ads with non-standard elements.

Pure Line

Pure Line billboard
Pure Line billboard

Key visual for product launch

Pure Line billboard
Pure Line billboard

Illuminated billboards

Pure Line poster
Pure Line poster

Set of materials based on the key visual

Pure Line poster
Pure Line poster

There was also a set of product images in this campaign

Pure Line city box
Pure Line city box

Standard city lightboxes outdoor placement

Pure Line city box
Pure Line city box

We also used non-standard elements

Pure Line city box with a illuminated frame
Pure Line city box with a illuminated frame

A figure light frame with leaves is set on top of the basic frame

Illuminated Pure Line city box
Illuminated Pure Line city box

A contoured light frame with leaves is illuminated at night

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Also to support the retail, we’ve designed a set of in-store materials.

2015

Instore poster
Instore poster

Double power on nettle

Supermarkets branding
Supermarkets branding

Key visual adaptations

In-store branding
In-store branding

Product shelf-frame

Instore poster
Instore poster

Double power on nettle