F1 showrun

Red Bull® Racing Formula 1® Show Run Almaty.

June 1st, 2014

Almaty, Republic Square

Over 45 000 spectators.

One of the largest public events in Almaty – and we had to work hard for it (some of the things were way out-of-brief for an advertising agency):

  • selecting and approving the location tech specs with the Red Bull Infinity Racing tech director 8 months before the event;

  • securing the event with the city administration and getting all the necessary paperwork and assistance;

  • organizing the logistics for 2 race cars and their accompanying tech team (we literally carried those cars in our hands);

  • event tech preparation: garages, fences, security, crisis plans, etc. Including exotic necessities like wielding the manholes on the street – to prevent them flying up from top-speed racing (turned out, there are a lot of manholes on Satpayev street);

  • negotiating, meeting and helping Alexander “Grinya” Grinchuk drifting team and Mitya Zinovyev stunt team (we’ve all become good friends and found some mutual interests);

  • developing a media strategy and event activation – sounds quite prosaic compared to the other stuff.

And more: media production, meetings, event planning, tech exotics, etc. We can certainly tell you more during a face-to-face presentation.

You see the result:

 

Some of the shots Nika Kramer had to take from the roof.

The picture can’t transmit the wild sound and the bolt of air coming a second after.

A drift taxi ride from legendary Grinya for legendary Ilya Ilyin.

David Coulthard 

Some of us watched him 20 years ago and had no idea we’d have a chance to meet him and see him piloting the race car live.

5-7 minute rides – otherwise the engine would overheat on such a short distance (only 1.2 km).

Venue branding.

Traditional (private) shots with local flavor.

Official video

Red Bull Formula One Show Run

Republic Square, Almaty.

2014

 

cheeese advertising agency. Almaty, Kazakhstan.
Phone: +7 (727) 3341896+7 (727) 3341897.

The contact form.

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