Red Bull® Racing Formula 1® Show Run Almaty.
June 1st, 2014
Almaty, Republic Square
Over 45 000 spectators.
One of the largest public events in Almaty – and we had to work hard for it (some of the things were way out-of-brief for an advertising agency):
selecting and approving the location tech specs with the Red Bull Infinity Racing tech director 8 months before the event;
securing the event with the city administration and getting all the necessary paperwork and assistance;
organizing the logistics for 2 race cars and their accompanying tech team (we literally carried those cars in our hands);
event tech preparation: garages, fences, security, crisis plans, etc. Including exotic necessities like wielding the manholes on the street – to prevent them flying up from top-speed racing (turned out, there are a lot of manholes on Satpayev street);
negotiating, meeting and helping Alexander “Grinya” Grinchuk drifting team and Mitya Zinovyev stunt team (we’ve all become good friends and found some mutual interests);
developing a media strategy and event activation – sounds quite prosaic compared to the other stuff.
And more: media production, meetings, event planning, tech exotics, etc. We can certainly tell you more during a face-to-face presentation.
You see the result:
Some of the shots Nika Kramer had to take from the roof.
The picture can’t transmit the wild sound and the bolt of air coming a second after.
A drift taxi ride from legendary Grinya for legendary Ilya Ilyin.
Some of us watched him 20 years ago and had no idea we’d have a chance to meet him and see him piloting the race car live.
5-7 minute rides – otherwise the engine would overheat on such a short distance (only 1.2 km).
Traditional (private) shots with local flavor.
Red Bull Formula One Show Run
Republic Square, Almaty.