It’s always qyzyq with QZQ ("qyzyq" means "cool" and "fun" in Kazakh)!
It’s a gang of sharp and bold, carefully picked sunflower seeds seasoned with sea salt made in Kazakhstan.
THE MOST badass seeds around.
Digital launch platform development, naming, slogan, key visual, series of short animated videos with QZQ packs as main characters, website design and print materials, and some retail equipment design.

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Key visuals based on the packaging design — all about the life of QZQ characters.

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Trade materials and website design.

 

Series of short videos for the digital ad campaign. The packs in the commercials were actually shot in stop motion as opposed to 3D animation.