The basis of everything is the PLATFORM.

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We believe that the basis of any work, whether it is a promotional strategy or “just a billboard design”, is in the set of conscious ideas and hypotheses that can ensure the correct direction of action is taken – in other words, a platform.

 

It’s not a “thought that must go through every smallest piece of the campaign”, but rather the main principle that gives the understanding of what to do in every case, for every channel, format, and medium.

 

A platform can be unnoticed by the end customer – it is not the main purpose of it. Yet, if the relationship between the brand and its customer is a journey, the platform, therefore, is a map (without it, the brand can travel endlessly, getting closer or further away from the goal, even enjoying the trip overall, but without realizing the uselessness of these non-systematic attempts).

 

We just love the platforms.

Here are some of the examples of a different scale: