Bar, Food and Mood

Positioning concept development for the unique multi-format new generation bar, based on top trends (both imminent and innovative).

A couple of examples: the stock market principle of pricing in the bar – the price of the drink depends on its demand and can change any minute (you can catch up on the prices through a special app); you can bet on sports events with drinks; there are more than 50 craft beers to chose from; festive atmosphere; personalized attitude towards menu from a hearty chef and more – to make you believe “what happens in VEGOSь, well...is cool!”.

We’ve developed a positioning idea, naming, logo and visual identity. It was fun🤘🏼.

Logo
Logo

an obvious citation

Logo
Logo

simplified version

Entrance
Entrance

You are entering Лось-VEGOSь grounds

Street Sign
Street Sign

Welcome

Лось-things
Лось-things

New menu everyday

Liquors list
Liquors list

Stock papers

Bar
Bar

Sup, I'll be your host tonight

Bar
Bar

Coaster

Bar
Bar

Unnecessary goodies

Bar
Bar

Little things inside a bar

Bar
Bar

Branding option

Takeaway
Takeaway

Take The VEGOSь at office

T-shirt
T-shirt

VEGOSь bianco

T-shirt
T-shirt

VEGOSь rosso

The Bar
The Bar

It's ON your head

1/1

2017