Bar, Food and Mood
Positioning concept development for the unique multi-format new generation bar, based on top trends (both imminent and innovative).
A couple of examples: the stock market principle of pricing in the bar – the price of the drink depends on its demand and can change any minute (you can catch up on the prices through a special app); you can bet on sports events with drinks; there are more than 50 craft beers to chose from; festive atmosphere; personalized attitude towards menu from a hearty chef and more – to make you believe “what happens in VEGOSь, well...is cool!”.
We’ve developed a positioning idea, naming, logo and visual identity. It was fun🤘🏼.