Bar, Food and Mood

Positioning concept development for the unique multi-format new generation bar, based on top trends (both imminent and innovative).

A couple of examples: the stock market principle of pricing in the bar – the price of the drink depends on its demand and can change any minute (you can catch up on the prices through a special app); you can bet on sports events with drinks; there are more than 50 craft beers to chose from; festive atmosphere; personalized attitude towards menu from a hearty chef and more – to make you believe “what happens in VEGOSь, well...is cool!”.

We’ve developed a positioning idea, naming, logo and visual identity. It was fun🤘🏼.

Logo
Logo

an obvious citation

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Logo
Logo

simplified version

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Entrance
Entrance

You are entering Лось-VEGOSь grounds

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Street Sign
Street Sign

Welcome

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Лось-things
Лось-things

New menu everyday

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Liquors list
Liquors list

Stock papers

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Bar
Bar

Sup, I'll be your host tonight

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Bar
Bar

Coaster

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Bar
Bar

Unnecessary goodies

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Bar
Bar

Little things inside a bar

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Bar
Bar

Branding option

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Takeaway
Takeaway

Take The VEGOSь at office

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T-shirt
T-shirt

VEGOSь bianco

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T-shirt
T-shirt

VEGOSь rosso

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The Bar
The Bar

It's ON your head

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1/1

2017