Positioning concept development for the unique multi-format new generation bar, based on top trends (both imminent and innovative).

A couple of examples: the stock market principle of pricing in the bar – the price of the drink depends on its demand and can change any minute (you can catch up on the prices through a special app); you can bet on sports events with drinks; there are more than 50 craft beers to chose from; festive atmosphere; personalized attitude towards menu from a hearty chef and more – to make you believe “what happens in VEGOSь, well...is cool!”.

We’ve developed a positioning idea, naming, logo and visual identity. It was fun🤘🏼.

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