Presentation event for new LX, RX and ES models.

An intimate evening for a small number of guests, welcoming atmosphere, elegant reception, soft entertainment and music and a couple of bright expressive elements.

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New LX, RX and ES models 

LEXUS Almaty Facade
LEXUS Almaty Facade

New Year Lexus Almaty facade decoration

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New LEXUS Models
New LEXUS Models

Background for new models made as a wall of LED screens

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New LEXUS Models
New LEXUS Models

We’ve produced several mood videos for the LED wall about the new models

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LEXUS RX logo
LEXUS RX logo

Exclusively for the presentation, we’ve produced dimensional logos of the new models

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LEXUS ES logo
LEXUS ES logo

2 meter high letters are made of mirrors

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Entertaining test
Entertaining test

To involve the guests we’ve arranged touchpads with custom tests to define the most suitable Lexus model

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My Lexus test
My Lexus test

We’ve developed and designed sets of elegant lifestyle questions

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Test results
Test results

According to the answers, the app recommends the most suitable Lexus model

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2015