Promo campaign supporting an even larger campaign of the new brand ambassador introduction for Clear shampoo in Kazakhstan: the local actor Tauekel Musilim instead of the global Christiano Ronaldo.

Promo campaign development and support in Magnum retail chain: promo mechanics and prize ideas, communication platform, copyright, key visual and materials design.

The final promo activity would be an exclusive closed pre-screening of the film with Tauekel Musilim, meet and greet and sweepstakes of the main prize.

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2017