Chicken Fries – a juicy, tender and light chicken fillet that decided to get shaped as fries. Anyone can be Free if they want!

Not too serious localized voice over of the international video sample – a lot of positive reaction in the social media.

Burger King Chicken Fries
Burger King Chicken Fries

Basic Key-visual Burger King® Chicken Fries.

BK Chicken Fries billboard
BK Chicken Fries billboard

Navigation billboards Chicken Fries.

BK Chicken Fries citybox
BK Chicken Fries citybox

City street-posters.

Burger King Chicken Fries
Burger King Chicken Fries

Basic Key-visual Burger King® Chicken Fries.

A simple and clear key visual: Dude, come over and try this!

Stickers promo activation
Stickers promo activation

Guest would receive a sticker set with any order of Chicken Fries

Stickers promo activation
Stickers promo activation

Even one sticker set was enough to create multiple characters

Stickers
Stickers

Several dozen of extra stickers were developed (in addition to the international ones) and even us had a plenty to play with

Stickers promo activation
Stickers promo activation

Guest would receive a sticker set with any order of Chicken Fries

 

SMM mechanics: buy Chicken Fries and get a set of stickers to upgrade the packaging. Make a picture of your creation and post it on social media – and get gifts from Burger King.