Chicken Fries – a juicy, tender and light chicken fillet that decided to get shaped as fries. Anyone can be Free if they want!
Not too serious localized voice over of the international video sample – a lot of positive reaction in the social media.
A simple and clear key visual: Dude, come over and try this!
SMM mechanics: buy Chicken Fries and get a set of stickers to upgrade the packaging. Make a picture of your creation and post it on social media – and get gifts from Burger King.