Chicken Fries – a juicy, tender and light chicken fillet that decided to get shaped as fries. Anyone can be Free if they want!

Not too serious localized voice over of the international video sample – a lot of positive reaction in the social media.

Burger King Chicken Fries
Burger King Chicken Fries

Basic Key-visual Burger King® Chicken Fries.

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BK Chicken Fries billboard
BK Chicken Fries billboard

Navigation billboards Chicken Fries.

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BK Chicken Fries citybox
BK Chicken Fries citybox

City street-posters.

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Burger King Chicken Fries
Burger King Chicken Fries

Basic Key-visual Burger King® Chicken Fries.

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A simple and clear key visual: Dude, come over and try this!

Stickers promo activation
Stickers promo activation

Guest would receive a sticker set with any order of Chicken Fries

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Stickers promo activation
Stickers promo activation

Even one sticker set was enough to create multiple characters

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Stickers
Stickers

Several dozen of extra stickers were developed (in addition to the international ones) and even us had a plenty to play with

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Stickers promo activation
Stickers promo activation

Guest would receive a sticker set with any order of Chicken Fries

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SMM mechanics: buy Chicken Fries and get a set of stickers to upgrade the packaging. Make a picture of your creation and post it on social media – and get gifts from Burger King.