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Chicken Fries – a juicy, tender and light chicken fillet that decided to get shaped as fries. Anyone can be Free if they want!
Not too serious localized voice over of the international video sample – a lot of positive reaction in the social media.
Basic Key-visual Burger King® Chicken Fries.
Navigation billboards Chicken Fries.
City street-posters.
Basic Key-visual Burger King® Chicken Fries.
A simple and clear key visual: Dude, come over and try this!
Guest would receive a sticker set with any order of Chicken Fries
Even one sticker set was enough to create multiple characters
Several dozen of extra stickers were developed (in addition to the international ones) and even us had a plenty to play with
Guest would receive a sticker set with any order of Chicken Fries
SMM mechanics: buy Chicken Fries and get a set of stickers to upgrade the packaging. Make a picture of your creation and post it on social media – and get gifts from Burger King.