When the whole world (or part of it) is going crazy about soccer, it's time to think about the most important person in this sport – the fan.
The promo campaign for fans and about the fans – Player #12.
A special twist to everyone's favorite burgers and 3 participation mechanics: if you’re not lucky once, you’ll get your chance in the following one!
Key visuals stylized as football fans.
The product is personified.
With every order, you get a game card.
It might be one of 3 types:
you win the prize instantly
you get the code for online prize game
you get the collectible card (but it makes sense, too)
Collect a set of cards to win a PlayStaion
Collect and get
You can bet (or vote!) for your favorite team on the special landing page and get a prize if it wins.
But if you’re not that lucky right away, you can collect a set of 4 teams (e.g. Group A) and win a gaming console.