When the whole world (or part of it) is going crazy about soccer, it's time to think about the most important person in this sport – the fan.
The promo campaign for fans and about the fans – Player #12.
A special twist to everyone's favorite burgers and 3 participation mechanics: if you’re not lucky once, you’ll get your chance in the following one!
Burger King #12 city-poster
Burger King #12 city-poster

Whoppemir Govjadin

Burger King #12 city-poster
Burger King #12 city-poster

Chris Chickenson

Burger King #12 billboard
Burger King #12 billboard

Background options

Burger King #12 city-poster
Burger King #12 city-poster

Whoppemir Govjadin

Key visuals stylized as football fans.

The product is personified.

BK #12 collectable promo-cards

With every order, you get a game card.

It might be one of 3 types:

you win the prize instantly

you get the code for online prize game

you get the collectible card (but it makes sense, too)

Burger King #12 website
Burger King #12 website

Login form

Burger King #12 website
Burger King #12 website

Collect a set of cards to win a PlayStaion

Burger King #12 mobile website
Burger King #12 mobile website

Collect and get

Burger King #12 website
Burger King #12 website

Login form

You can bet (or vote!) for your favorite team on the special landing page and get a prize if it wins. 

But if you’re not that lucky right away, you can collect a set of 4 teams (e.g. Group A) and win a gaming console.